Tequila, lime, and grapefruit soda — Mexico's favourite cocktail, more popular there than the Margarita.
The Paloma ('Dove' in Spanish) is more consumed in Mexico than any other cocktail, including the Margarita — the Margarita's fame outside Mexico doesn't reflect its domestic popularity. The drink likely originated in the 1950s when grapefruit soda became widely available in Mexico. The Jarritos soft drink brand has been associated with the Paloma since the 1950s.
The Paloma's appeal is its simplicity and refreshment. Where the Margarita is shaken and more spirit-forward, the Paloma is built over ice and long — the grapefruit soda makes it more refreshing and slightly lower in alcohol. The salt pinch is essential: it amplifies the grapefruit flavour and cuts the soda's sweetness. Jarritos Toronja (grapefruit) soda is the best option if available; Fever-Tree Pink Grapefruit is an excellent substitute.
Muddle 2–3 jalapeño slices with the lime juice before building. Double-strain. See our full Spicy Paloma recipe.
Replace grapefruit soda with fresh grapefruit juice topped with plain soda water. Drier, more citrusy, and less sweet.
Replace blanco tequila with a lightly smoky mezcal. The grapefruit's bitterness pairs extraordinarily well with mezcal's smokiness.