Amchoor, cumin, coriander, lime & Thums Up cola — Ambassadors Clubhouse NYC
Thums Up was created in 1977 by Ramesh Chauhan of Parle Products as an Indian alternative to Coca-Cola after the US company exited India under FERA regulations. Its distinctly spicier, more carbonated flavour made it India's most popular cola by the time Coca-Cola re-entered and acquired it in 1993. Ambassadors Clubhouse takes this cultural icon and layers it with amchoor, cumin, and coriander — the chaat masala tradition applied to a soda.
Thums Up is available at Indian grocery stores and increasingly at mainstream supermarkets in the US and UK. Its carbonation is more aggressive and its flavour spicier than Coke — this is integral to the drink. The amchoor (dried mango powder) adds a tangy sourness that no other spice replicates. This drink pairs perfectly with chaats and fried Indian street foods.
Ambassadors Clubhouse brings an aristocratic sensibility to Indian cocktail culture — drinks that draw from the era of Indian diplomatic gatherings, colonial-era clubs, and Mughal court traditions. The menu is sophisticated without being austere, featuring regional Indian ingredients in cocktails designed to be talked about as much as drunk.
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