Equal parts gin, Campari, and sweet vermouth — possibly the most perfect cocktail ever invented.
The Negroni was created in 1919 at Caffè Casoni in Florence, Italy. Count Camillo Negroni, a regular, asked bartender Fosco Scarselli to strengthen his usual Americano (Campari, vermouth, soda) by replacing the soda water with gin. The result was named after the Count. The Negroni family later founded the Negroni distillery in Treviso.
The Negroni is the most debated cocktail in terms of ratios. The classic is equal parts (1:1:1). Some bartenders go 1.5:1:1 (more gin). Some go 1:1:0.75 (slightly less vermouth). Explore — but always come back to the equal-parts original. The vermouth choice matters most: Carpano Antica Formula's vanilla and walnut character transforms the drink. Use a fresh, refrigerated bottle.
Replace gin with a lightly smoky mezcal. The smoke plays beautifully against the Campari bitterness. See our full Mezcal Negroni recipe.
Replace Campari with Suze (gentian liqueur) and sweet vermouth with Lillet Blanc. Crystal clear, floral, more delicate.
Replace gin with Prosecco for a lighter, bubblier version. 'Sbagliato' means 'wrong' in Italian — a bartender's mistake that became its own classic.